News June 20 2006

Maserati casts a spell over Europe

With shades of a rock music tour, Maserati has taken to the road this northern summer in Europe with a fleet of trucks, cars and concert equipment in the “Spell Of The Trident” tour.

"The guests invited to attend the ‘Spell of the Trident’ events throughout Europe will be transported to the evocative and sensual world that is uniquely Maserati,” says Maserati’s Australian-born Global Marketing Manager and organizer of the tour, Herbert Appleroth.

“Membership of the Maserati family is something that is captivating and offers a level charisma that is unlike anything associated with other luxury car brands. These events will provide an experience that is intense and comprehensive, rich in the legend that is Maserati and provide a complete experience of our latest model range."

The tour starts in Lugarno, Switzerland and will hit eleven cities in Switzerland, Germany, Austria, and the UK before its conclusion in Italy at the end of the summer. The event, which begins with a lavish VIP cocktail party followed by a driving test of Maserati's whole line-up, is designed to give a true sensory experience.

The tour will focus on the two most recent Maserati arrivals in Australia and New Zealand, the Maserati Quattroporte Sport GT and the Maserati GranSport Spyder.