News February 10 2007

The Millionaire Gardener

What’s this? Looks like Michael Schumacher has already got himself a new job, swapping his Ferrari F1 car for the new Fiat Scudo van to go with his new career as a mobile gardener. Well, at least in the television advertisement that is launching Fiat’s new mid-size van across Europe

Created by the Leo Burnett advertising agency, the multiple world champion explains that he now needs a vehicle more suited to his new lifestyle, but which is still a good drive – fast, responsive and quick around the corners.

The advertisement is follow-up to the launch advertisement for the new Fiat Ducato, which is set to arrive in Australia in a matter of weeks, which featured the manager of the Italian national football team and a host of their star players. Meanwhile on the roads of Europe, van drivers are nervously wondering whether it’s worth taking on the guy in the bright red van working for ‘Michael – the Quick Gardener’!

© italiancar.net 10/2/07