News March 20 2007

Maseratis on the catwalk in London

The Maserati Quattroporte Automatic has made its London debut as the UK capital plays host to more than 50 trend setting designers showing their Autumn/Winter collections with Maserati teaming up with leading model agency ICM to transport the queens of the fashion catwalk.

Among them are supermodel turned racing driver Jodie Kidd, reporting for GMTV from the fashion shows; Erin O’Connor, recently appointed Vice-President of the British Fashion Council and the ultra glamorous Tatiana Oussova.

“This is an extremely important year for Maserati, with the launch of two new models, the Quattroporte Automatic and the new Maserati Coupé which will be unveiled at the Geneva Show in March,” says Edward Butler, General Manager for Maserati in Australia and New Zealand. “Rising female consumer power is changing the way companies design, make and market their products, and we firmly believe that Maserati’s current product line-up will offer a unique combination in terms of style, exclusivity and elegance to meet these changing demands.”

Women have always played an important role in the history of Maserati: from Maria Teresa De Filippis, the first woman to race in F1 in the 1950s with a Maserati 250F, to Vicki Butler-Henderson, the first woman to win a race in a Maserati - at Silverstone in 2004 - to supermodel turned racing driver Jodie Kidd, the face of Maserati in the UK since 2004.

Picture captions
Pic 01: Supermodel Tatiana Oussova arrives at the Hilton Park Lane in a Maserati Quattroporte Automatic
Pic 02: Erin O’Connor, recently appointed Vice-President of the British Fashion Council arrives at the Paul Smith Show in a Maserati Quattroporte Automatic
Pic 03: Maserati racing driver Jodie Kidd arrives at the Julien Macdonald show in a Maserati Quattroporte Sport GT Automatic.

© italiancar.net 20/3/07